How to run your own AI visibility audit in 2 hours

What you need

A spreadsheet, a logged-out or fresh session for each assistant, and a list of competitors.

Step 1: Write 20 buyer questions

Mix the stages of a purchase:

• Discovery: "best [service] in [city]"
• Comparison: "[you] vs [competitor]"
• Cost: "how much does [service] cost in [city]"
• Trust: "is [you] legit / good / safe"

Write them in every language your customers use.

Step 2: Ask all four assistants

Run each question on ChatGPT, Perplexity, Gemini and Copilot. Screenshot every answer. That's 80 answers.

Step 3: Score

For each answer, record:

1. Were you named? (0 or 1)
2. In what position?
3. Which competitors were named?
4. Which sources were cited?

Your visibility score is the share of answers that name you.

Step 4: Find the pattern

The cited sources tell you where to work. If the same review site or directory keeps appearing, get on it. If competitors are named because of a press article, that's your PR target.

Step 5: Repeat every quarter

Use the same questions so you can track change.